Lina Schnaufer is an active illustrator and pattern designer with a degree from HDK. Since 2017, she runs her own company based in Gothenburg and works with illustration and design in everything from wallpaper to children’s book illustration. For Lina, the pattern report is magic and she is often drawn to the playful and the unexpected; perspective, line or color. In her work you can find the familiar flora and the organic forms – but with a twist.

Isa is a freelance designer, creator of patterns and illustrator from Piteå. She loves to draw sitting at the kitchen table in her cottage, with her gaze fixed on the horizon. Her style tends to be described as playful, humorous and having a retro vibe. Her favourite objects are faces and people – ideally with rubber arms, giant eyes and disproportionate features. She finds inspiration in good music, good food and in her sons’ fantasy-filled drawings.

Designstudio Björkforth is owned and run by Pia O. Björklund and Magnus Forthmeiier. Pia and Magnus studied fashion design at the Swedish School of Textiles in Borås and have been designing knitwear, sportswear and fashion for many years. In 1997, they made the decision to open their own design studio – Designstudio Björkforth. Designstudio Björkforth mainly provides Swedish and international textile and wallpaper companies with pattern designs. Alongside the design studio, they also create their own collection “rotor”, which is a collection of furnishings using ceramics, textiles and wood products.

Björn Nilsson is a designer with more than 30 years’ experience of design production. He has worked as head of design for a company, and also as a freelancer. He currently runs Designföretaget Svenska idébyrån AB, where he operates as a consultant and helps manufacturing companies with design and collection production.

Emma is a pattern designer and illustrator from Finland, educated in Paris. She works since 2010 for pattern design studio Studio Kelkka, which she has founded together with other Finnish designers. Emma’s style is modern Scandinavian, often with a touch of Finnish retro design. Her patterns are playful, colourful and graphically simple. Emma always start a pattern by drawing or painting by hand. Like this the pattern gets more life, thanks to spontaneous movements and interesting “mistakes”. She gets her inspirations from life in the countryside, the archipelago and her own garden. Emma has also a degree in photography and she gets a lot of inspiration by getting close to nature, looking at it through her macro lens.

I have had my own studio since 2013, with a focus on pattern design. My patterns are based upon my own sketches and drawings. I take great care that the expression of my hand is retained in the final result, and every pattern becomes unique with a character of its own. My inspiration often comes from nature and my everyday life. I make use of all kinds of media, from poetic watercolours to paper cuttings and photographs, and one new colour or a new kind of material can launch a whole chain of ideas. I create my patterns in my studio in Majorna in Gothenburg.

Bitte Stenström designs patterns for textiles and other products. She moved her business from Öland, where she now lives, a few years ago. She derives her inspiration from the contrast between the big city environment and the quiet country life, between London and Tokyo and all the shapes nature has to offer, her travels and encounters between people. Everything around her provides boundless pattern opportunities.

Cecilia Pettersson lives and works in Gothenburg. Since graduating from HDK in 2009, Cecilia has been working on various types of freelance assignments with a focus on drawing and patterns. Most patterns start with pen and paper because the line, the details and the shape are what drive the work forward. The motifs are often taken from nature but are in the borderland between reality and fantasy. A growing, a shape, or a rhythm triggers the imagination and then when it becomes a pattern, it grows and fills surfaces.

The pattern birds came about during a hundred-day project I carried out in the spring of 2021. I thought about migratory birds and how they fly in clusters, in formations. The leaves that the birds are drawn from have hung with me for more than 10 years, they are a recurring form element in my drawing.